Create a powerful private label brand from the ground up for a new family of tools and equipment, with comprehensive brand guidelines.
Make the new brand feel like a national brand and own a unique market position.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
Rodmell & Company created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative, and responsive.
To create differentiation from current and emerging competition, we developed a simple and powerful brand identity for Starkmann, a new private label for high-quality tools and equipment.
As part of our brand development work from the ground up, Rodmell provided positioning strategies, graphic development, and robust brand guidelines for future application.
Rodmell developed comprehensive Brand Guidelines for Starkmann, a new private-label tools brand. We created a bold identity to reinforce its durability and the expertise behind the product categories.