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THE ASK

Create a powerful private label brand from the ground up for a new family of tools and equipment, with comprehensive brand guidelines.

THE CHALLENGE

Make the new brand feel like a national brand and own a unique market position.

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SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE
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Rodmell & Company created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative, and responsive.

DARRYL JENKINS

President 

BRAND CREATION

To create differentiation from current and emerging competition, we developed a simple and powerful brand identity for Starkmann, a new private label for high-quality tools and equipment.

As part of our brand development work from the ground up, Rodmell provided positioning strategies, graphic development, and robust brand guidelines for future application.

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BRAND GUIDELINES

Rodmell developed comprehensive Brand Guidelines for Starkmann, a new private-label tools brand. We created a bold identity to reinforce its durability and the expertise behind the product categories.

SEE MORE WORK

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