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THE ASK

Reposition a retail brand with limited market presence or equity by developing a brand evolution with comprehensive brand guidelines.

THE CHALLENGE

For a value brand, create appeal without overpromising.

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SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE
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Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.

ANTHONY WOLF

Vice President 

Product Development & Innovation

BRAND IDENTITY

Outbound offers a wide range of quality and affordable outdoor equipment and accessories.

Rodmell developed a new brand identity to represent how Outbound products can make every outdoor occasion more fun, more comfortable, and easier to enjoy.

PACKAGING

Rodmell developed new packaging guidelines for Outbound that communicate the fun and excitement of the product category. 

SEE MORE WORK

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