Develop a new, complete brand strategy and refresh the brand identity. Redesign a Homeland location as a launch pad for the reimagined brand experience.
Reinvigorate the brand without alienating its core customers.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
The branding really came together so well. Rodmell delivered on all levels and really guided us through the process.
The Big Carrot
The Big Carrot has been a community-focused, natural foods retailer since 1983, with strong brand equity evoking passion, expertise and trust.
Rodmell developed a new brand identity for this retail institution, respecting the brand’s heritage and evolution while promoting quality, sustainable food and exceptional customer experiences – values which have always been at the heart of The Big Carrot.
To help The Big Carrot with the opening of their first new store since 1983, Rodmell & Company developed a new retail concept that drew on the fun, inviting, and interesting elements of the original store while reimagining the space for a new neighborhood.
An integrated marketing communications strategy and a suite of creative solutions were developed for The Big Carrot, with the following objectives:
Create excitement around the brand refresh
Interact with existing customers in ways that encourage brand loyalty and increase commercial activity
Encourage new customers to engage with the brand and ultimately become loyal customers
WEB, DIGITAL & SOCIAL MEDIA
Rodmell designed an integrated web, digital and social communications strategy to generate awareness and excitement around the new Big Carrot store opening and about the brand refresh.
The full relaunch of The Big Carrot’s new brand identity was timed to support and celebrate the grand opening of the natural foods retailer's first new store in over 30 years.
We supported the relaunch with an integrated marketing communications strategy, which included local brand activations, as well as web, digital and social media.
"This report is brought to you by The Big Carrot – Real Food, Real Wellness, and, SOON a new location on Kingston Road in the Beach."