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THE ASK

Develop a new, complete brand strategy and refresh the brand identity. Redesign a Homeland location as a launch pad for the reimagined brand experience.

THE CHALLENGE

Build on the momentum of Homeland’s retail success through the new brand strategy and refreshed brand identity.

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SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE
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Our new Homeland store in Oklahoma City opened to rave reviews. Two months in, our sales are almost 30% over expectations! Kudos to Team Rodmell! Without your partnership throughout our customer research, brand renewal, and store design process, we would not have generated either the impressive sales or the positive momentum for our business.

MARC JONES

CEO

HAC Inc.

BRAND IDENTITY

Rodmell developed Brand Guidelines for Homeland that reflected the brand’s updated platform and positioning. These guidelines captured the essence of Homeland’s unique value proposition of providing high quality, local foods to Oklahoma residents.

RETAIL EXPERIENCE

Applying the refreshed brand positioning and identity, Rodmell designed new store concept applications for all Homeland stores and developed design recommendations for the in-store experience at the 26th & Lincoln Homeland store.  As part of this project, Rodmell provided:

  • Design Development

  • In-store Communications

  • Design Intent

  • Comprehensive Kit of Parts

SEE MORE WORK

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