Develop a new, complete brand strategy and refresh the brand identity. Redesign a Homeland location as a launch pad for the reimagined brand experience.
Build on the momentum of Homeland’s retail success through the new brand strategy and refreshed brand identity.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
Our new Homeland store in Oklahoma City opened to rave reviews. Two months in, our sales are almost 30% over expectations! Kudos to Team Rodmell! Without your partnership throughout our customer research, brand renewal, and store design process, we would not have generated either the impressive sales or the positive momentum for our business.
Rodmell developed Brand Guidelines for Homeland that reflected the brand’s updated platform and positioning. These guidelines captured the essence of Homeland’s unique value proposition of providing high quality, local foods to Oklahoma residents.
Applying the refreshed brand positioning and identity, Rodmell designed new store concept applications for all Homeland stores and developed design recommendations for the in-store experience at the 26th & Lincoln Homeland store. As part of this project, Rodmell provided:
Comprehensive Kit of Parts