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THE ASK

Complete rebranding and seamless transition of select Highland Farms stores to relaunch as the new Coppa’s Fresh Market through a comprehensive brand experience.

THE CHALLENGE

Maintaining customer loyalty through a name change to a business steeped in history and tradition.

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SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

CONSULTING
CREATIVE
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Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

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BRANDING

Customer reactions to the new name and creative expression of the brand have been overwhelmingly positive. I am walking the floors every day, and all I hear are compliments, they say the product looks terrific, they really enjoy our new flyer, and the stores feel modern.

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JOHN LOUIS COPPA

President 

Coppa's

BRAND IDENTITY

Coppa’s Fresh Market is an authentic grocery retailer, providing incredible freshness, quality and variety at great prices.

Rodmell developed a new brand strategy and identity, “a World of Food”, to capture what Coppa’s is all about – bringing the very best, freshest food from around the world and locally to customers.

RETAIL EXPERIENCE

We transformed the customer experience through a budget-conscious store refresh, which included impactful signage that brings a modern, yet authentic market feel to the retail environment.

MARKETING

We developed a marketing calendar featuring concept generation and core creative to increase foot traffic and in-store customer spend. Creative include store and flyer-driven activations based on the calendar’s key seasonal and special events.

CORE OBJECTIVES INCLUDED:

  • Driving strong value messages in a clear and engaging way

  • Encouraging upsell through Bundle-Buys

  • Making Coppa’s the destination for special occasions

  • Building equity in core brand assets

LOYALTY

Rodmell provided strategic consultation for Coppa’s “World of Rewards” program. Services included optimizing the digital app and addressing customer benefits, program evolution, tracking/monitoring, and launch strategy to maximize customer interest.

Our creative guided the look & feel, plus launch support elements for the app, flyer, website, apparel, and in-store execution.

PACKAGING

Packaging Design
Packaging Design
Packaging Design

SEE MORE WORK

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