THE ASK

 

Comprehensive renaming / rebranding and launch of Highland Farms stores

THE CHALLENGE

 

How to maintain customer loyalty through a name change from a business steeped in history and tradition?

SERVICES PROVIDED

CONSULTING

•Research & Insights

•Customer Experience Optimization

•Marketing

 

BRANDING

•Customer Segmentation

•Brand Strategy & Positioning

•Brand Activation

•Name Generation

 

CREATIVE

•Brand Identity

•Retail Concept / Experience

•Marketing / Advertising

•Web, Digital & Social Media

•Package Design

Coppa's Refreshed Identity
Produce Refreshed Interior
Seafood Refreshed Interior
Packaging Design
Reusable Bag Design
Flyer Design
Website Refreshed
Produce Department Rendering

SEE MORE WORK

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